More and more, we’re seeing pictures of people’s lunches pop up in our social media newsfeeds. We’ve somehow become a society obsessed with documenting what we eat, what we cook, and what we’re served, and in some cases, I would say, rightfully so. Food can be downright sexy. I’m guilty of posting “food porn” everywhere, from Facebook to Instagram, which …
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If you’ve been part of the Mom Central Blogger Network for a while, you’ll be familiar with our National Blogger Survey. As important as we see your feedback, it is just as important that brands understand Canadian Bloggers, including who you are and what excites and drives you in blogging and in your relationships with brands. Please take 10 …
Read moreIn recent years our trusty “pound key” has been re-branding in a big way and now dominates much of the social media space. Rumors are flying about Facebook possibly incorporating that sweet little symbol into their platform and recently reinvigorated Flickr has hashtagging enabled on their new IOS app. With all this buzz and bluster we want to help you …
Read moreI had the opportunity to be a part of the Bloggers & Brands panel at BlogWest again this year. Along with my fellow panelists Angela Saclamacis from Disney Parks and George Saratlic from General Motors we had a fantastic discussion on what brands are looking for when working with bloggers. I thought I’d share some of the key themes that …
Read moreA big part of what makes a successful blogger is a successful online presence – one that exists beyond your blog. Imagine yourself as a book author. You’ve written a novel you’re proud of, and you want to share it with the world. Simply publishing the book will not accomplish this. You need a means to announce to the world …
Read moreYou have an editorial calendar (at least I hope you do), you write – at minimum – one post a week, and you have a loyal subscriber/reader base. So why do you need a Facebook Page? Simply put – You need a Facebook Page to interact with those loyal subscribers and to be where they are, promoting your work. An …
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